Addressing the unique challenges faced by delivery partners, especially outside Singapore and Malaysia, presented exciting opportunities for innovation.

Each feature we developed, whether large or small, had the potential to greatly enhance their lives. This experience has been one of the most fulfilling in my career by far. Witnessing how our solutions positively impacted their daily work and provided them with financial stability was incredibly rewarding.

It was during this period, I learned that the best way to designing effective solutions that fit into local contexts and needs, is to step away from my desk and engage directly with delivery-partners.